Pollution is Destroying Our Planet Essay - 821 Words

The Earth is a beautiful place to live in, it’s amazing how many things we take for granted. When you can’t be bothered leaving your bed, you don’t think about the experiences you can have in this world. You don’t take notice of the true beauty it brings, instead you overlook it and all you see is cold mornings and school. But what if one day you wake up and it’s all gone? Then you would have wished you appreciated it more. You never realise how much you take for granted until you’ve lost it. Pollution is destroying our planet, through our air, water and land. When will you realise how much your planet does for you? Above all, air pollution is threatening all life on earth. Most of air pollution we cause results from the burning of†¦show more content†¦Waterways are in serious danger of environmental catastrophe as a result of industrial waste and domestic rubbish. Everything living thing depends on water for life. Pollution affects marine life and freshwater animals. Factories built on the banks of estuaries have been found dumping residue and waste in waterways. Poisons and other toxins have leaked into the banks destroying species of native and endangered flora and causing outbreaks of disease within these plants. Similar to this has been the impact on the habitats of waterborne creatures interrupting delicate ecosystems and leading to the starvation and death of fish species. The flow on the effect of diseased estuaries can be found in oceans where the food sources of large fish species are being depleted. The impact of waste is compounded by the dumping of domestic rubbish. Plastic bags, aluminium, tin and other rubbish that is an eyesore, becomes an ideal breeding ground for dangerous bacteria that can cause disease. Did you know there is such thing as a pacific garbage patch? In late 1997 there was a discovery of a new continent that exists between the Hawaiian Islands and the coast of California. 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Overpopulation is a huge problem in the United States of America, which is causing us to run out of natural resources. The human race is already too large and is destroying the natural systems that support u s. There are many solutions to this problem, but the commonRead MoreThe Problems that Our World Faces Today Essay800 Words   |  4 PagesThe Problems that Our World Faces Today The earth is considered as one of the most beautiful planets in the universe. It is the only planet in our galaxy that has enough water to support life. Unfortunately our planet is suffering due to many problems which should be solved before it is too late. The major problems that are facing our world today are population, pollution and animal extinction. One of the problems facing our world is population. It began about ten thousand years ago when the

Psycho, the greatest film of all time Free Essays

This essay will attempt to show you the brilliance that is Psycho and how Alfred Hitchcock managed to create a film which even today grabs and retains the interest of any audience. The music in the film Psycho was a brand new idea at its time in the 1960s and acted like magic on audiences, making them sit in horror at the edge of their seats. The music in Psycho is ‘non-diagetic’ and is performed by an all-strings orchestra. We will write a custom essay sample on Psycho, the greatest film of all time? or any similar topic only for you Order Now At the time when Psycho was released, using music that was played by an all-strings orchestra in horror movies was a brand new idea and startled film critics and the audience alike. This method of using high-pitched, sharp music was such an effective idea that many other horror films and television series adopted the thought and this style of music is still used to this day (for example, in Nightmare on Elm Street. Using an all-strings orchestra in Psycho was a fantastic way of building tension and it worked very effectively. The reason it worked so well was because the sound was so recognisable. This is because, as the music was played on and on-and-off basis, the audience gradually noticed that when the music played, something bad was probably about to happen. No other music could have been used in Psycho which would have created the same amount of tension in the movie and sounded so shrill and discordant. To a pre-1970s audience, the all-strings music was remarkably effective and the music by itself built tension. Nowadays, when a modern audience watches Psycho, they react in the same way as audiences over thirty years ago, even though they are used to music like this. The eerie sound of string instruments playing sharp scratchy notes, e. g. in the shower scene, still makes modern audiences sit on the edge of their seats and watch in suspense as the plot unfolds. The music in Alfred Hitchcock’s horror films was so important and effective that without it the films would not have succeeded. It is possible to see that when his films are watched on mute, the suspense disappears and the film becomes boring and not at all exciting. Even the brilliant use of lighting and shadows is not enough to keep the interest of any audience watching Psycho without the music. The plot of Psycho is ingenious and has to be one of the greatest stories of all time. Alfred Hitchcock used a brilliant technique in all his films for retaining the audience’s interest which he called â€Å"the McGuffin†i. Alfred Hitchcock used this technique in all his films to catch the viewer’s attention and drive the plot. In Psycho, the McGuffin was the $40,000 in cash stolen by Marion. In the first half of the film, the audience is led to believe that the movie is essentially about the stolen money, and this alone envelops the viewer’s attention because the plot is so tightly and perfectly constructed. By the end of the film though, few people remember that the money even existed, as the McGuffin is only really needed to move the audience into the Bates Hotel. The plot was designed very cleverly by Alfred Hitchcock. To grab his audience’s attention, he made the audience ask questions. He does this right from the very beginning of Psycho until the end of it. For example, in the first scene alone, when Sam and Marion are meeting secretly during their lunch break, the audience is made to think: can Sam pay off his father’s debts and his wife’s alimony? Will they get married? Will they get caught together? etc. , etc. Forcing the audience to ask questions mentally, traps their attention, as they want to know the answers. Another way that the plot does well to catch and retain an audience’s focus is the suspense which is built up so frequently. When suspense is built up, the audience always wants to know what will happen next. As the storyline twists and turns and the viewers get surprises, the audience becomes drawn into the film and becomes more involved. For instance, when the main character is suddenly killed halfway through the film in an unforgettable scene, the audience is left wondering: what will happen next? Who will be the new main character? All of these sudden changes in plot shock the viewer more and more and make the film more exciting and interesting. Another change in plot is when Sam, Lila, the sheriff and his wife meet after church in broad daylight. This break in the tension allows the viewer to relax and watch a different scene; one in daylight, which is not eerie and in shadow. This may appear to be an odd change in plot, but it helps keep all audiences focused. A very clever ingredient in Psycho, was Alfred Hitchcock’s excellent positioning of objects on the film set. Using his complicated knowledge of filming and positioning, he created scenes which convinced the eye of an alteration to the truth. He set objects up, for instance, in the eerie house, which looked so normal and blended in with the film perfectly. He placed typical old-woman-objects in Norman’s mother’s bedroom to make the audience convinced that there really was an old woman living in the house and that she was still there. He also placed objects such as a toy fire engine and a male dole in Norman Bate’s old room to make it suit its part. These little things are actually precisely positioned so that they suit the atmosphere and the audience sub-consciously notices them. All audiences, modern and old alike, notice these little differences and it is things like this which manage to retain the interest of an audience watching Psycho. Set pieces were not all small though. The large old Victorian style house atop a hill was specifically chosen for its image and its evil and dark appearance. The camera, throughout the whole film, always filmed this house from below, making it appear to tower over all else and cast a dark shadow over everything. The actors chosen for Psycho, despite in the case of most, being famous before its creation, were all picked after long deliberation by Alfred Hitchcock for their particular skillsi. Janet Leigh, for example, who played the part of Marion in Psycho, was chosen out of a list of seven possibilities. Most of the actors in Psycho were all very professional, popular and they all fitted perfectly; without them and their talent, the film could have easily turned out to be a failure (as Psycho’s remake was). As all of the actors were so capable and Alfred Hitchcock directed them all so well, their talents shone through in this movie and they all appeared so realistic and their body language in Psycho was flawless. This goes for their dialogue too. They may have all been able to say their scripts, but the timing and their expressions and tones were all planned out by Hitchcock perfectly. The camera angles and lighting in Psycho are arguably the cleverest and most effective ever used in a film. Alfred Hitchcock personally worked out every camera angle and every scene in Psycho. He used the camera to guide the story, build the tension and throw twists into the ending. The camera angles used are legendary. Using Alfred Hitchcock’s directing genius, one of the most famous scenes in cinematic history was created. In this one scene (the ‘Shower Scene’ as it is now commonly known), seventy camera angles were used, intermixed with quick cuts to emphasise the brutality of the act; yet the knife is never actually seen penetrating Marion’s body. Marion is filmed in the shower from so many different angles so that suspense is built up as the audience knows something bad must be about to happen. She looks vulnerable in the shower without any clothes and she is unsuspecting – her expression is one of concentration, on showering. All this put together, combined with Alfred Hitchcock’s directing, creates an extremely scary, exciting and memorable scene. Alfred Hitchcock was obviously very talented, and when it came to the camera’s positioning and lighting, he always managed to create brilliant pictures. Without using sound, Hitchcock could make people look nervous, vulnerable, strange, powerful, dangerous etc. by just using camera angles. For instance, to make the private investigator look vulnerable as he walked upstairs and reached the landing, the camera filmed him from above, looking down on him so that he looked alone and vulnerable. There was only one poorly created scene in the whole film. This was the stair scene, when Arbogast, the private investigator, falls down the stairs with a knife wound. To a 1960s audience, this scene seemed to be extremely realistic and well filmed. Unfortunately it is spoilt on a modern audience as nowadays everyone is so used to graphics and special effects that the stair scene appeared comical to us, as it wasn’t realistic. It was quite obvious that there was a film of stairs coming towards the audience being played behind the falling private investigator. The lighting in Psycho was used to great effect and was directed fantastically. Alfred Hitchcock managed to create different atmospheres in different scenes by his use of lighting and shadows. For instance, in the climax scene, when Norman Bates runs into the fruit cellar with a knife, the lighting is fantastic. When the camera turns to look at Norman’s mother’s wrinkled, mummified face, as the bulb swings creating strobe flashing, in the hollows of her eyes, shadows dance against the inside of her skull which creates an illusion of a mad, mirthful response to the scene before her. Today, Psycho is still looked upon as a brilliant and unique film, which even now manages to grab and retain the interest of any audience. No other film has ever managed to outclass Alfred Hitchcock’s masterpiece in complexity or in cleverness. The black and white photography used is perfect for the film’s tone and mood – colour would merely have blurred the nightmarish quality. Psycho is an exceptional film, which altered the course of cinematic history, and its brilliance will always be recognised. How to cite Psycho, the greatest film of all time?, Papers

Mother Teresa Essay Paper Example For Students

Mother Teresa Essay Paper Mother Teresa was a wonderful woman and a great influence on the world today. She was born in 1910 in Macedonia with the name Agnes Gonxha Bojaxhiu. She was born into a family of deeply religious Catholics. Agnes felt she got the calling to work for God at the young age of fourteen. She joined the Loreto order and went to Bengal, India, to start her studies. In 1937, Agnes took her final vows to become a nun and has done much great work in the world since. Agnes Gonxha Bojaxhiu was born on August 27, 1910 to Nikola and Drana Bojaxhiu in Skopje, Macedonia. Drana and Nikola were Albanian and both were very deeply religious Roman Catholics. Nikola was a popular merchant and a partner to an Italian merchant. He owned several houses and was a member of the Skopje town council. Whenever Agnes’ father would return from a trip, he would always bring his children presents. Also, he promoted his daughters’ education, which was uncommon in that time period. Nikola also was involve d in an underground organization that worked to gain independence for the Albanians from the Ottoman Turks, who ruled Macedonia around the time Agnes was born. Agnes grew up around much fighting. When she was born, there were Albanian protests against the Turkish government. When she was two, she witnessed the First Balkan War. In that war, the Ottomans were defeated, but Macedonia was divided among the conquerors: Bulgaria, Greece, Montenegero, and Serbia. The city of Skopje was distributed to Serbia. Albania received its independence in 1912, but Nikola continued his nationalist work. He joined a movement determined to incorporate Serbia into the Albanian nation. In 1914, when Agnes was only four years old, World War I began. In 1918, her father was killed. Some people believe that he was poisoned by enemies. Many people mourned his death because of his kindness and generosity. Drana Bojaxhiu and the family were left with little money and no means of income. Drana worked hard to provide for her family. To get enough money, she became a dressmaker. Even though she had to work extra hard to make ends meet, Drana still found time and money to give to the lonely. When Agnes was young, she used to go on trips with her mother to visit the elderly, sick, and the poor. It is said that their mother’s generosity may have had the greatest influence on Agnes, her sister, and her brother. Agnes was the youngest of the three children. Her older brother was named Lazar and her older sister was Aga. Aga was five years older than Agnes. Agnes loved reading books, saying prayers, and thinking. She also liked to sing and write poems about her faith. Agnes learned her faith from her mother. There was a sign in the front room of their house that read: In this house, no one must speak against another. Drana passed down to her children many values. She believed that the Lord’s work was reward enough in itself and that you should serve God in a practical, helpful way. Agnes had thought about being a teacher when she was younger, but at the age of twelve, she knew she wanted to lead a religious life. When Agnes was only fourteen, she knew she wanted to be a missionary nun. At age eighteen, Agnes joined the Loreto order of nuns. In September of 1928, she left her family and everything she knew to serve God at the Loreto Abbey in Dublin Ireland. There, she learned how to speak English. In November, she went to India to teach English in an Indian school. In 1929, Agnes started her novitiate in an Abbey in Darjeeling, and abbey in the foothills of the Himalayas. A novitiate is the time a nun spends studying, praying, and contemplating before she takes her vows. On May 24, 1931, Agnes took her first vows of poverty, chastity, and obedience. She took her name after St. Therese, the patron saint of missionaries. On May 14, 1937, Teresa took her final vows, promising to serve God for the rest of her life. Teresa eventually became the principal of Loreto Entally, a school in Entally (a district of Calcutta) where she taught history and geography. Everyday, Teresa would look out of the convent to the streets of Calcutta. She longed to help the starving and dying people on the streets. She wasn’t allowed to because the Loreto order of nuns had a rule that the nuns couldn’t leave the convent unless they were seriously ill. In August, 1946, Sister Teresa could stand it no longer. A four-day riot broke out in Calcutta between the Muslims and the Hindus. Because of this, food delivery was stopped. Sister Teresa went out to find food for her hundreds of students. In the riot, 5000 Calcuttans were killed and an additional 15000 were injured. She met some soldiers who gave her some bags of food. They warned her to stay off the streets, but she would soon experience another call from God. On September 10, 1946, Sister Teresa experienced a call within a call on an annual retreat. She was convinced that God wanted her to reach out to the poor. She said, I was to leave the convent and help the poor while living among them. It was an order. To fail it would have been to break the faith. In 1947, Sister Teresa was granted permission to leave the Loreto order of nuns. On August 16, 1948, Sister Teresa set out on the dirty streets of Calcutta wearing a simple cotton sari decorated with a blue border. Eventually, her organization would adopt this outfit as their habit. Leaving the Loreto Abbey was very hard for Sister Teresa. She says that that was one of the greatest sacrifices she had ever made. The sisters at the Abbey were her only friends and companions and she was leaving them all behind. Before she went out to the slums of Calcutta, she went to Patna, a city 250 miles from Calcutta, to learn medical skills from Mother Anna Dengel. In Patna, the Medical Missionary Sisters took Sister Teresa in immediately and took her with them when they went to the houses of sick and dying people and local hospitals. Sister Teresa learned to care for people by practicing with the sisters. In Patna, Sister Teresa learned how to deliver babies, fix broken bones, and she became aware of many common diseases and illnesses. The sisters found that she was a natural at caring for people, and within three months, Sister Teresa set out to help the poor of Calcutta. In Calcutta, she got in touch will Father Van Exem, who would help her find a place to stay. Father arranged for Sister Teresa to stay at St. Joseph’s Home, where a group of nuns called the Little Sisters of the Poor welcomed her gladly. It was hard for Sister Teresa to know where to start helping in such a large city as Calcutta. She began by helping the Little Sisters of the Poor work with elderly people. On December 21, 1948, Sister Teresa finally set out on the streets of Calcutta to start her mission from God. She walked out into the city with a packed lunch, but nothing else. She had no money, materials, or companions. The first place Sister Teresa decided to go was the slum that she could see from outside her window while teaching in the Loreto convent called Motijhil. She decided to start a school there. On the first day, five children showed up for class. There were no desks, books, or chalkboards, but Sister Teresa still managed to teach. She started by teaching the alphabet. Soon, the number of students was almost forty. With Sister Teresa’s help, the students learned not only about language and numbers, but also they learned about personal hygiene and cleanliness. Through her students, Sister Teresa met many families of Calcutta and also learned about the poor amount of medical care. Many of these families had no income because the man of the house had been stricken with disease. In Calcutta, thousands of people died each year because they weren’t able to get medical care. The amount of poverty in Calcutta grew, and Sister Teresa knew she had to do something more. Since she did not have any money, Sister Teresa gave herself and all of her attention and energy to the poor. She walked around the streets each day looking for places she could help. The work would exhaust her, but each day she kept on going. Sister Teresa had such a love and a compassion for God, people, and her work that she would help even the people who nobody els e would go near. She was tempted each night to go back to the easy life at Loreto, but she prayed to God for help to get through it all. Bicycle and Spare Parts Management System EssayIn 1971, Mother Teresa took her work to the United States. First, she went to the Bronx in New York. There, she helped the children, the lonely, the sick, and the unwanted. Groups of sisters went into some developments to visit shut-ins, clean houses, get the groceries, and listen to the elderly people. To try to keep the children off the streets, the sisters organized a camp program with art, crafts, sports, and other activities that were free. The programs were held everyday on the school grounds of a school in the Bronx. The Missionaries’ work in the Bronx was only a beginning to a long line of work done in the United States. In October of 1971, Mother Teresa was given the Joseph P. Kennedy Foundation Award by the Kennedy family. She was presented with a check for $12,000. She put the money straight into a fund for the disabled and retarded children. Mother Teresa was commended for her ability to recognize the needs of so many people and to be able to provide help with so little supplies and luxuries. Although Mother Teresa was getting old and fragile, she would not stop helping people. There was still much that needed to be done. In 1971, Mother Teresa turned 61, but she wasn’t about to even think about retiring. In 1972, Mother Teresa and the Missionaries of Charity ventured to Bangladesh. There was terrible devastation in Bangladesh. Food was scarce in the villages and many people were starving. Many women had been raped and were treated as outcasts and abandoned by their families. These women had no place to go, that is, until Mother Teresa arrived. The Missionaries of Charity would hide the women from men who wanted to rape them. They also set up adoptions for the unwanted babies and buried the dead and tended to the wounds of the living. Four centers were established in Bangladesh. Because of all the work around the world, Mother Teresa was getting publicity. She didn’t like it, but if she was able to tell the world about her mission, she would do it. In 1973, Mother Teresa was given the Templeton Prize for Progress in Religion. In the years to follow, Mother Teresa built many more houses f or the poor and needy. She also traveled around the world and spoke to many people. Mother Teresa has never turned down an invitation to work with the poor in any country. In the coarse of her mission, Mother Teresa received many awards. Perhaps one of the most prestigious of these was the Nobel Peace Prize. On December 9, 1979, Mother Teresa was presented with the Nobel Peace Prize in a glorious atmosphere of beautiful flowers and cheering people. Along with the award, she was presented with $190,000. She received the prize for her outstanding work with the poor and her overall love for people. In her acceptance speech, she stressed the need for people to love each other. Three months after receiving the Nobel Peace Prize, Mother Teresa was presented with India’s greatest award, the Bharat Ratna, or the Jewel of India. Mother Teresa’s work in the United States grew and by 1984, she had established 19 houses to help the poor and homeless in America. In 1985, President Ronald Reagan awarded Mother Teresa with the Presidential Medal of Freedom. In the following years Mother Teresa worked as hard as she ever had, despite her age. She gave talks about pro-life and worked with AIDS victims of the world. Mother Teresa would give of her whole self all the way up until 1997. Mother Teresa died of cardiac arrest on the morning of September 5, 1997 at the age of 87. She was buried on Saturday the 13th of September, 1997. Many people attended her funeral to bid her farewell and to pray for her. Mother Teresa was a wonderful women. She gave everything she had to serve God and the people of the world. She will be remembered forever for her contributions to the poor and the homeless. I feel that Mother Teresa made a wondrous contribution to the world. What more can you give to the world than yourself? The answer to that question is nothing. Mother Teresa gave the most you can give to anyone or anything. She gave her love, compassion, and all of her efforts to the world. She worked for the good of all mankind. Race and religion didn’t matter to her, she just wanted to help. I think it is amazing how much one woman can do. I think Mother Teresa is the best example of the effects one woman can have on the world. She started out by serving God in a convent and teaching children who had enough money to be sent to school. She pleaded with the Pope to let her leave her order to start a new one, and her pleas were answered. She was able to leave the order. From there, Mother Teresa touched people’s lives all around the world. She worked in the slums of Africa, Asia, Australia, South America, and North America. This single woman started out an order of nuns, an order of brothers, a group for lay people, houses and programs for poor and starving children, women, and men. Perhaps one of the biggest things she did was inspire so many other people to do what she was doing, to help and love other people. I believe that Mother Teresa was given a very special gift by God. She was given the gift of love. She was able to show love for all types of people, no matter the race or religion. She was only interested in helping people. Mother Teresa helped the people that nobody else would even touch. She loved the outcasts and the people who had terrible diseases. Mother Teresa loved people so much that she gave up all of her luxuries and comforts and the world that she knew to go help the poorest of the poor. She believed that to be able to truly understand the needs of the poor, you had to live with the poor. Mother Teresa inspired so many people. Because of her efforts, many of the people who had gotten no attention before, had not even been given any help, received help. All over the world, people have been positively affected by Mother Teresa’s devotion to the poor. I would never be able to give of myself like she did. I don’t think many people could ever say that they could do what she did. It takes a special person to be able to do that type of work, and Mother Teresa responded to God’s calling to serve the people, and has served so many people. Mother Teresa’s love and generosity still lives on today and will always live on. Even though Mother Teresa is in heaven now, her work still lives on here on Earth. All of the many foundations she started are still being run by the Missionaries of Charity, the Missionary Brothers of Charity, the Co-Workers of the Missionaries of Charity, and all of the people she has inspired. Mother Teresa has inspired people to donate their time and money to the poor people. Even if they don’t give themselves totally as Mother Teresa did, they still want to help needy people. I feel that Mother Teresa will live on in the hearts of the people she helped as well as many other people. Mother Teresa had a tremendous effect on our world and I think she deserves much honor and praise for her work. Mother Teresa is a wonderful role-model for anyone. She has literally helped people all over the world. In a world so hateful and dishonest, a person like Mother Teresa is a rare occurrence. Overall, Mother Teresa was a wonderful person who helped the world a great dealBibliographyClu cas, Joan Graff. Mother Teresa. New York: Chelsea House Publishers, 1988. Egan, Eileen. Such a Vision of the Street. New York: Doubleday, 1985. Mother Teresa. Encarta. 1997-2000. Muggeridge, Malcolm. Something Beautiful for God. New York: Image Books, 1977. Mukherjee, Bharati. Mother Teresa. Time June 14, 1999: 88-90. Playfoot, Janet N. My Life for the Poor: Mother Teresa of Calcutta. The Great American Bathroom Book, vol 1. Stevens W. Anderson. Salt Lake City: Compact Classics Inc., 1991. Serrou, Robert. Teresa of Calcutta. New York: McGraw-Hill, 1981. Spink, Kathryn. The Miracle of Love. San Francisco: Harper Row, 1981.

Shakespeares presentation of Cleopatra Essay Example

Shakespeares presentation of Cleopatra Paper Cleopatra has been described as both an enchanting Queen and triple-turned whore. Examine Shakespeares presentation of Cleopatra and how a modern audience might respond to her. In Antony and Cleopatra, written around 1606, according to Wells and Taylor, it is apparent that it is characterised by informality and decadence and this may be a reflection of the times. Audiences might have wanted or expected such things and the dramatist merely complied with current tastes. Drama was the prime means of public entertainment during Shakespeares time. To go and watch a Shakespeare play was a form of escapism for his audiences. They escaped into another world and would be fascinated by the plays Shakespeare produced. Cleopatra was an especially fascinating character for the Jacobean audience because she was controversial, shocking and challenging. The Jacobean people were predominantly devout Catholics and Protestants, they wouldnt have practiced monogamy, adultery and more than one sexual partner would have been disgraceful. Women were by far the lesser sex; however this status was acknowledged, they may have seen it as customary and it was generally accepted by most women. The audiences would have been very shocked by the behaviour of Cleopatra although it was to be expected; she represented an opposite of how their women acted; she had a lot of control and her relationships with the several men she courted were all sexual. She had ultimate control over which men she chose to love and the fortunate gentleman she loved were under her command. A distressing part of Cleopatras character for them socially and morally; was that she was very erotically charged and had a lust for love. To glow the delicate cheeks which they did cool, And what they undid did. This tells us that as her servants tried to cool her down only the opposite would happen, and her lust and passion kept heating her body more. This would have been fascinating and astonishing for them. We will write a custom essay sample on Shakespeares presentation of Cleopatra specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Shakespeares presentation of Cleopatra specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Shakespeares presentation of Cleopatra specifically for you FOR ONLY $16.38 $13.9/page Hire Writer In the first three acts Shakespeare presents Cleopatras character to fulfil the expectations of the Jacobean sterotype for her. The first act of the play opens with Philos, one of Antonys Romans addressing Demetrius, he talks of Antonys love for Cleopatra as being nothing more than a pointless infatuation which is damaging Antonys former greatness. Making it obvious that the Romans disapprove of Cleopatra, this is emphasised when Antony and Cleopatra enter, and he tells Demetrius to take note of the triple pillar of the world transformed/into a strumpets fool. This gives the audience the immediate impression of the power Cleopatra has over Antony which is emphasised on several occasions throughout the play. Cleopatra is first shown to us in her court, provocative and teasing towards Antony, testing him already to see where his loyalties and affections lie: Wheres Fulvias process? Caesars would I say? Both. Call in the messengers. As I am Egypts Qqueen.. When the messenger enters with news for Antony, her manipulative persuasion leads Antony to dismiss him and leave with her. Anthony In the Jacobean era, Antony and Cleopatra must have been shocking. The thought that a woman could have that kind of control over a Triumvir, a man of explosive power and privilege, was outrageous. At the time the play was written, Queen Elizabeth I was on the throne. In normal circumstances, this would have been seen as an outrageous act- giving a woman such power. However Elizabeth behaved much like her male counterparts, fighting in war and leading a life of celibacy. Cleopatra did not behave like a queen. She used her power to play games, she flaunted her wealth and laughed at those who scorned her. She was not proper and not right. But I feel it was also probably very satisfying to see. For once a woman was not only an equal but a superior and she manipulated a man to get her way. Antony and Cleopatra was successful because it was entertaining, because it was new and foreign. People didnt have to accept it because it was art, it was okay to enjoy this without worrying about how factual it was. Also this was a different culture. Cleopatra could be passed off as a foreigner without self control. She was not a threat because she was an Egyptian and did not endanger the English way of life. Actors on the Shakespearean stage were often youths. Boys with high-pitched voices were trained from early years to take womens parts, they were capable of playing the mature women since females were not allowed on Elizabethan stage, most difficult for a boy to play a mature, but still sexy woman such a Cleopatra. This technique was adopted for characters in Hamlet and Macbeth.

Gd topic Essay Example

Gd topic Essay Example Gd topic Essay Gd topic Essay Essay Topic: Hilarious Points to remember before you participate in this discussion: Assume, you one Of the member Of a real group discussion. Take the initiative to participate and contribute your thoughts. Express your positive attitude towards providing the solution. M. Sir said: (Moon, Mar 23, 2015 PM) Hi friends. In my point of view, depending on computers is in some situations good and bad also. Now a days, small children also addicted to computer games like 34 years babies. But it is very useful to us to know the world about information. In software jobs they are very important and useful but after invention of the amputees a lot of members lost their jobs because the computers do their work also. In this way depending on compute RSI is some ways good and bad. Thank you. Rate this: +9 Abashes said: (Moon, Feb. 9, 2015 1 PM) India. Com/graciousness/ kids once chemotherapeutics MGM/ 1/19 4/20/201 5 Is Dependence on Computers a Good Thing? Group Discussion Hi friends as think computer has became a very essential part of our life, no w without it we cant imagine ourselves, but for everything which have advantages will also have the disadvantages. o now a days children are habituated for the computer games and all, due to which children at under the age of 65 are getting spectacles, so keeping many aspects in mind I think computer is the m aching which is made by us human, which is to be controlled by us, not by the computer. Rate this: +8 4 Ghee said: (Fri., Jan 9, 2015 PM) Hi friends, Computer is a good things because it fastest to access any information. So ma NY technique are involved in the system. Now a days all are dependent on it. We can you get more knowledge from co imputer. : Rate this: +15 7 Tehran said: (Moon, Jan 5, 2015 1 PM) Computer made our life advanced, sharing information became easier, it incur eased our exposure, storing and reviewing information became our habit. It has negative aspects too increase in eye pro bless decrease in physical exercise are some of those. Recent studies show software engineers are more prone to mental illness. Fin ally I conclude that dependence on computer is a good thing but everything has its limits this dependence is no e exception. Thank you friends. Rate this: +15 Russian said: (sat, DCE 20, 2014 0686: 18 PM) I think, using computer is good but after the of 15 or 16, because at this stage we are able to know that what is good for us or bad for us. And also our base been got strong. After it we all know come utter (all technical devices) makes our life easy and knowledgeable. Rate this: +21 6 Unheard said: (Moon, DCE 15, 2014 PM) Due to me, computer has both good and bad uses depending on the man SSI Eng this. Because it has no brain and life It do whatever we say it to do. It is a boon of science for someone. And Curse for to hers. Rate this: +6 8 Madrid said: (Sun, Novo 23, 20141 1:31 PM) According to me depending on computers is a good thing only but not at all it mess because computers make people lazy a bit. But, on the other hand computers provide useful information to us which alps in many forms but everything has a limit. So, computers should be used in a proper way rather than using it for u unwanted means. Also nowadays many mobile phones, smartness have replaced computers and people who are u sing these is also increasing so any technology should be used effectively to avoid harmful impacts. Rate this: +28 Parmesan said: (Fri., Cot 10, 2014 02:33:50 PM) For only depending upon the computer is very bad because there is no knoll edge developed in our mind just only use computer for example 1+1 also calculated using computers. Rate this: +5 27 bin said: (Fri., seep 26, 2014 PM) According to me the computer is very useful to us. It saves our time and make s our works easy. But one thing we should remember that every things has some limits. We can use computers to very L useful purposes. It can use in institutions offices and some professional institutes. But nowadays we can see that peep sees especially children using computers for playing games and watching movies. It changes our attitudes. It will affects idly to us. Its reduces our reading habits. Rate this: +47 13 Kudus said: (sun, seep 21, 2014 PM) http://windbags. Com/graciousness/ SD ependenceoncomputersagoodthi Eng/ 2/19 4/20/2015 With electronic equipment we can create new things we can also create new inventions with the use of computers, Makes our life easier, reduce work and can say everything to a person. Now; says companies, schools, colleges, everywhere all work is done by electronic devices {computer}. NO one wants to use a pen and paper in hand when there is a better options. Electronic devices such as a computer makes childrens learning process wonderful to be more precise foundations. Nowadays the most important factor to our lives is time and in such a tedious arts of life all we need is such type of devices that save time. Electronic devices changes simpletons to super mans by teaching many unknown things, computers are also useful, common and inseparable to our kind. Also disagree on this as most of the children of this area are misusing electro nice devices, they totally waste the time in chatting gossiping. We can say we are taking help but not at all dependent. Rate this: +17 Emmanuel said: (Fri., seep 1 9, 2014 6 PM) think computer is just a way of luring you to do bad things! Computers can b e in us for necessary. Or just for some time cause the consequences are bad. So what Im saying is that computers can be used sometimes. Rate this: +12 21 Servants said: (Wed, seep 17, 2014 PM) Without computers, it wouldnt be possible for the world to become a global v illegal. Computer are a boon for us. We should utilize technology to compete with this fast world. But too much deep indecency on anything is good for nothing. Every coin has two sides. Its up to us to receive good and to leave bad. Rate this: +10 14 Proven said: (Due, seep 2, 2014 PM) Hello friends my point of view on the excess use of computer that we do not pendent upon computer. But we have to know the real use of computer so that we can create new things, new invention n with the use of computer. Now a days we use computers for playing games, watching movies, surfing social network inning sites and always want to live in this virtual world and dont want to see the real world. Some major health problems like weak eyesight, depression, stress in life is the e bad part of the use of computer. So the conclusion is that everything has two parts good and bad so should ad opt good part. Rate this: +18 Neal said: (sun, Jug 17, 2014 11 PM) In my view. Everything should be done in limit. Whether its technology or ant hint. Computer is a wonderful invention in human life. It made our work easy, reduce work load and can say everything g to a person. In todays life. Every company, school, colleges, everywhere all works has done with help of comps term. No one wants to use pen and paper in hand. They want to just click mouse and work should be done. So this makes I fife easy. On other side, computer makes people less interactive. People spend whole d ay on computer, unnecessarily. Kids are not going out to make friends, not interested in outdoor games. This is also change inning the world which is not good indication for future. Rate this: +26 3 Ashland JOY said: crude, Jug 12, 2014 AM) Dependence on computer is not at all bad because it is through these type of devices that our India has become such a wonderful nation technically and in all aspects. We can take a small example t hat is even if you want a small bit of information Of anything you can immediately have an access to the Google an d you get acquainted with the complete detail of what you want. Even the small kids nowadays have a complete knoll edge of everything because a device like imputer has made the learning process wonderful to be more precise faint bulbous. Computers have made our life easy in the very old days even bayou wanted to send letters to anyone it was a very much hilarious task but now all you need is to drop a mail to whomsoever you want to do it, and the same moment that person receives it or else earlier it used to take days and months and so on. N doodads the most important factor of our life is TIME almost all run short of time all are just running to achieve their goes Is and in such a tedious part of life all we need is such type of devices that save our time and make our life easy.

French Words for Writers

French Words for Writers French Words for Writers French Words for Writers By Maeve Maddox Here are some French words and expressions of special use to writers. auteur theory This term has come into use from the writings of French film critics. The auteur is the director and the film is interpreted in relation to that directors personality and personal view of the world. Such criticism usually compares the film being analyzed to other films by the same director. belles-lettres (beautiful literature) Since in current usage the word literature is used for everything from Moby Dick to publicity flyers, the term belles-lettres is useful when one wishes to differentiate between lasting literary works, as opposed to writing of a more ephemeral or prosaic nature. critique As a noun, a critique is a critical examination of a work according to some set of standards, with an intention of defining it and assessing its worth. A critique goes into more depth than a review. In English critique can also be used as verb: My assignment is to critique Cargoes by John Masefield. dà ©nouement (unknotting/untying) The dà ©nouement is that part of a mystery story in which the solution is presented and the missing details provided. It follows the climax and heralds the end. film noir (black film) This term was coined by French film critic Nino Frank to refer to a type of crime film of the 1940s. Prime examples: The Maltese Falcon, Double Indemnity, and Touch of Evil. A few non-crime films are also classed as film noir, for example: Blood on the Moon (western), and The Lost Weekend (a film about alcoholism). What they have in common is that most were filmed in black and white with the camera held at odd angles. They make use of voice-over narration. Lighting is dark and forbidding, and the nature of the story is depressing. More recently, the television series Twin Peaks has been called soap noir. nom de plume (pen name) Although nom de plume is an expression made up of French words, it was probably coined by English speakers on the model of the French expression nom de guerre (war name) which already has the meaning fictitious name. Everyone knows that Mark Twain was the nom de plume or nom de guerre of Samuel Clemens. pastiche The French got this word from an Italian word meaning pie. A pastiche is a parody or literary imitation, usually written with the intention to ridicule, but it sometimes results from too great an admiration for another author. Parodies are usually of short-lived interest or amusement, but sometimes a pastiche turns out to have lasting entertainment value. Alexander Popes long poem The Rape of the Lock is a pastiche of the heroic epic and is still funny to anyone who has read the Iliad. Likewise the film Galaxy Quest is hilarious to anyone brought up on the original StarTrek television series. prà ©cis (from French word for precise) A prà ©cis is an abstract of the essential facts of a work, presented in the same order they appear in the original. This is different from a summary which may present the essential information in a different order. roman clef (novel requiring a key) The word roman in this expression is French for novel. In this kind of novel the fictional characters and events represent real persons and events. Primary Colors (about Bill Clinton) and Postcards from the Edge (about people in Carrie Fishers life) are romans clef. RSVP (please reply) Everybody knows that RSVP on an invitation is a request for the persons invited to tell the host if they will in fact attend the function. Ive seen invitations that say Please RSVP. The abbreviation RSVP stands for Rà ©pondez sil vous plaà ®t. The sil vous plaà ®t is the equivalent of please. RSVP is all thats needed. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the General category, check our popular posts, or choose a related post below:20 Great Similes from Literature to Inspire YouConnotations of 35 Words for Funny PeoplePassed vs Past

Early Military Hospitals Research Paper Example | Topics and Well Written Essays - 500 words

Early Military Hospitals - Research Paper Example Daniel Whistler as well as nurse Alkin Elizabeth for the injured soldiers. In 1660, military hospitals were closed, something that left the Army without any dedicated hospital. First field hospitals were established in 1692, during the Nine Year’s War, by William III and were located on the battlefield .1702 welcomed the Flying hospitals introduced on battlefields and were used to transport and treat casualties. In 1752, a major breakthrough of causes of disease was discovered by Sir Pringle John who gave innovative methods of disease and illness prevention amongst soldiers. The first permanent military hospital was established in Chelsea by John Hunter who was a surgeon in 1789.In 1803; disease became the biggest killer of soldiers in war due to poor hygiene especially during the Napoleonic wars. In America’s civil war, almost 200,000 men died from enemy fire in the duration of 4 years of the war. The saddening thing was that over 400,000 soldiers were killed by diseas e. The Crimean prompted Miss Nightingale to request for Royal Commission specifically for military hospitals, which later was followed by critical reforms in healthcare. She played such a significant role in introduction of statistical analysis of casualty, hospital sanitation and planning as well as military health. Apart from that, Nightingale established a training school named in her honor in London. In 1863, the Royal Victoria Hospital opened at Netley in Hampshire becoming the first purpose-built military hospital in Britain as well as the new base for the Amy Medical School. The school’s first professor of military hygiene was Alexander Edmund who led to important improvements in the soldiers’ health and earning him the reputation of the modern military hygiene founder. Anesthesia was first used by the navy in 1847 by a naval medical officer Thomas Spencer who used it for dental extraction .1853 was the year when over 20,000 died in Crimean War, of which only

Case Study - The Integumentary System Essay Example | Topics and Well Written Essays - 1000 words

Case Study - The Integumentary System - Essay Example Next comes the dermis, which is considered the â€Å"true skin† (Willis, 2010). Unlike the epidermis, the dermis is made up of numerous blood vessels and nerves. The nerve endings found in this layer particularly the Meissner corpuscles sense touch, the Ruffini corpuscles sense pressure and the Pasinian corpuscles senses both pressure and vibration (Prater, 2009). Last but not the least comes the subcutaneous layer or subdermis which attaches the skin to the muscles. These particular skin layers are composed of loose connective tissues and adipose fat. The loose connective tissue links the dermis and the subcutaneous layers, while the adipose fat act as a reservoir for energy supply (Willis, 2010). The glands – Sebaceous (oil glands) and Subdoriferous (sweat glands) are located in the dermis and subcutaneous layers of the skin. The sebaceous glands secrete sebum to keep skin and hair lubricated while the sweat glands or the subdoriferous glands keeps the body from getti ng too hot and brings out small portions of waste by sweating (Willis, 2010). As people grow old, the entire integumentary system normally changes and losses efficiency making the elderly more prone to acquiring skin problems that they did not experienced before. Skin deterioration is determined by the following factors: 1) heredity (genes), 2) diets, and 3) personal habits (like smoking/drinking). The drying of the skin is a normal occurrence in the elderly because the oil glands do not produce sebum as well as when the individual was younger. Dry skin usually lead to itching, flaking and sagging (Maji, 2010) making older people’s skin break easily. Regular and prolonged exposure to the sun dries up the skin, and together with the ultraviolet rays that penetrate deep into the skin layers, irreversibly damages the collagen and elastin fibers; thus creating loose sagging skin and wrinkles (Mayo Clinic Staff, 2010). In relation to the case study, since Florence Lee engaged in p rior activities like surfing and lawn bowls, the suns heat and UV rays accelerated the breakdown of the collage and elastin fibers which keeps her skin intact. Additionally, the oil glands ceased to produce sufficient lubrication to keep her skin elastic making her skin excessively dry and sensitive; so when she scratches an itch the skin easily cracks and bleeds (Mayo Clinic Staff, 2010). Florence also has the habit of smoking. Smoking irreversibly hastens the body to age prematurely and permanently damages the collagen and elastin fibers resulting to formation of early wrinkles (Barrymore, 2011). This in addition to her previous activities contributed greatly to her current dry skin condition. Florence cannot tolerate hot weather or warm temperatures primarily because her skin became much thinner as she aged (LSUAgCenter.com, 2010). She cannot endure hot climates or temperatures because it either causes heat rashes that are itchy and painful; or because she may be suffering from à ¢â‚¬Å"hyperthermia†. Hyperthermia is a term that comprises a mixture of heat associated illnesses like: heat fatigue, heat stress, heat exhaustion, heat cramps and dizziness (heat syncope) (LSUAgCenter.com, 2010). Hand washing is the most basic way of eliminating germs and bacteria that can cause infection. Florence must wash her hands after toileting to remove the germs she acquired

My Immigration Research Paper Essay Example for Free

My Immigration Research Paper Essay In this paper I will use the ethical theories of utilitarianism and deontology, as well as the perspective of ethical egoism, as they pertain to the issue of immigration. Living in a state bordering Mexico [New Mexico], this is indeed becoming a pressing issue as tens of thousands of illegal immigrants flood my state and neighboring states. This issue brings up many questions such as: 1 – What is our moral obligation to these immigrants? 2- What is our moral obligation to U. S. citizens that are affected by this influx? 3- Is it morally right for smugglers to profit from the pain of those seeking safety, security, and a better life? 4- Is it morally/ethically right for parents to subject their children to the long, lonely, dangerous journey to the United States. By applying the theories and perspective noted above, I will show that if this issue is not handled immediately, the consequences will be detrimental to both U.S. citizens and the immigrants as well. The desire of the immigrants to obtain a better life does not preclude them from following current laws and processes. While they act from a position of self -interest, their actions impact many others in the process. From October 2012 through September 2013, the Border Patrol has apprehended about 24,000 unaccompanied children at the border. Between October 2013 and the end of June 2014, the number rose to 57,000. It is estimated this number could reach 90,000 by the end of September 2014. Most are coming from El Salvador, Honduras, and Guatemala. Once the immigrants arrive in the United States, what is our moral obligation to them? Under current law, these children are placed under the custody of the Department of Health and Human Services which works to place them with family members in the U.S. while awaiting a court date. The influx has created the largest backlog in immigration courts. â€Å"In the first half of the year there were 366,724 pending cases. As of March the average wait time for  a case was 578 days, according to the Justice Department records.† Experience has shown many immigrants never show up to these hearings.† Deontology claims an act is to be evaluated in terms of its accordance with a set of rules. Consequently, it is clear that these immigrants have broken the immigration laws of the U.S. both in the way they entered the country and in their refusal to attend court hearings. Their flight to this country clearly is done for the person’s self- interest. They hope to flee the dangers and poverty of their home countries to seek a better life in the United States. However, does the actions of the immigrant outweigh the effect of this influx on the population of the United States? Once here, national, state, local and charitable organizations are being used to house, feed, provide medical care, and other assistance to these immigrants. Meanwhile, United States veterans, homeless, mentally ill, and the elderly go without needed services. Should our own citizens not be our main focus? In my state of New Mexico, one of the poorest in the nation, we are currently housing and processing hundreds, if not thousands of these immigrants. My town of Las Cruces has opened its churches to house and care for the immigrants, even though many of the children here do not have enough to eat or a proper living environment themselves. Once the immigrants arrive at our local shelter, they are given a cot, clean clothes, a shower, hot meals and health checks. After eating, they file into rooms to collect hygiene supplies, diapers, clothes, and suitcases. Children can choose one toy from a large box of donated stuffed animals. Down the hall, volunteers assist the immigrants to call their families across the country and book train, bus, and plane tickets, depending on how much the families can spare. With the system the church shelter has developed, most immigrants will be on their way to relatives within 2 days. President Obama is seeking billions of dollars to increase the number of facilities for these immigrants, to tighten border security, and expand the number of U.S. immigration judges. Should huge amounts of U.S. money be expended to deal with illegal activity or more properly used to alleviate problems of legal U.S. citizens? Governor Rick Perry of Texas has ordered the National Guard to help protect the border because of Congress’s inability to act on this issue. Again, this is taking resources that might be needed elsewhere. While most Americans understand and empathize with the reasons for this influx,  the cost to the American public is substantial. One of the less publicized sides of this immigration issue is the smuggler’s profiting from the distress/fear of others. The smugglers are referred to as ‘coyote’ smugglers. One smuggler described â€Å"shipments of thousands of dollars in human cargo from slums of Honduras and highlands of Guatemala to cities across the United States. It is business; sometimes business is very good.† The vast majority of immigrants who enter the U.S. illegally do so with the help of a network of smugglers. It is a high risk, high yield business estimated to generate $6.6 billion a year. The immigrants pay $4,000 to $10,000 each for this illegal journey. The smugglers in turn pay off government officials, gangs operating on trains, and drug cartels. The experts estimate a profit of $3,500- $4,000 per person if the journey goes as planned. The smugglers are profiting from the rising violence in gang-ridden cities of Central America. Many of the immigrants travel to the U.S. because they believe they will be allowed to stay. The U.S. generally releases children to parents, relatives, or family friends. Their cases take years to go through the immigration courts. This gives rise to rumors of a new law or amnesty for children. The coyote smugglers spread those rumors to drum up business. In a July 23, 2014 issue of the Las Cruces Sun-News it was reported that the Homeland Security Department arrested 192 people along the Mexico border in South Texas on immigration smuggling charges and seized more than $625,000. A crackdown called â€Å"Operation Coyote† took place over the last month, part of the 90 day effort to target smuggling groups. The White House stated that smugglers are exploiting U.S. policies and the crackdown was a message to the smugglers that â€Å"our borders are not open to illegal immigration.† Analyzing this issue from the perspective of ethical egoism, the immigrants and the smugglers are both looking out for themselves, one to seek freedom and a better life, the other to procure as much money as possible. From a deontology perspective, clearly both the immigrants and smugglers are not following the law. The immigrants are entering the U.S. illegally while the smugglers are giving payoffs to drug cartels, gangs, and government leaders. Finally from a utilitarian standpoint the course of action of both the illegal immigrants and the smugglers certainly does not maximize the greatest good for the greatest amount of people. The illegal immigrants may benefit in the short run, but  if eventually returned to their countries may indeed be subject to even greater hardship. The corruption supported/used by the smugglers does nothing to create a better life for the majority of people. And once again the financial and emotional effect on the U.S. is wide spread. Another question/ concern raised by this influx of mostly unaccompanied children is related to their safety, both in their home countries and related to their long journey to the United States. Homicide, extortion, rape, and gang recruitment have risen to epidemic levels in Guatemala, Honduras, and El Salvador. â€Å"Immigrants’ rights advocates in the U.S. say they are seeing more children from Central America who are not only fleeing gang recruitment and random violence, but who have been targeted themselves.† This violence is seen as the key reason for driving immigrants north. But let’s look at the very imminent danger of death these immigrants face by not only placing themselves in the hands of smugglers [whose only concern is money] and the desert journey they face. The smugglers receive money from the immigrants and their families [both in their home country and in the U.S.] This in turn places more of a financial burden on these families, while a successful outcome is not assured. Along the journey, these immigrants are still subjected to the threats of gangs, drug cartels, and corrupt government officials. They are subjected to the extreme heat of the desert with little food or water and often just the clothes on their backs. Recent news reports put a face to this crisis when Texas authorities identified a decomposed body found recently near the border with Mexico as that of an 11 year old Guatemalan boy, Gilberto Francisco Ramos Juarez. He was identified by calling a phone number etched into his belt buckle and by family members describing the clothes he was wearing when he left home. A recent interview of a rancher in Brownsville Texas reported him also finding a body on his ranch. He reports having to keep a constant vigil all day and night as illegal immigrants enter his land, approach his house and car, and seek aid. Hector Espinal, the Honduras spokesman for UNICEF, stated â€Å"The message is that governments should do what they need to do to stop the violent conditions that are making these children leave.† How to stop violence in Honduras is a subject of much debate. Two major gangs- The Mara Salvatrucha and Barrio 18, have grown into transnational criminal organizations. Drug cartels use Honduras as a point to move cocaine into the United States.  First Lady Garcia of Honduras says her country needs its own U.S. funded anticrime program similar to Plan Colombia or Mexico’s Merida Initiative to fight the gangs and cartels. Vice President Joe Biden recently visited Guatemala. To coincide with that trip, President Obama has pledged $93 million in new programs to reduce violence in Central America. This includes $40 million to reduce gang membership in Guatemala, $25 million to build 77 youth outreach centers in El Salvador and $18.5 million to build 77 outreach centers in Honduras. The White House is currently requesting approximately $3.7 billion in emergency funding with $300 million for international programs to aid Central America. However, the House Republicans recently passed legislation to address the crisis. The new $694 million version would send migrant youths back home without hearings, and contained a companion bill that could lead to deporting more than a half a million immigrants to whom the Obama administration granted temporary work permits. This companion bill could prevent more than 700,000 people who’ve already gotten work permits, from renewing them. Lawmakers objected to sending any more money to President Obama without a strong stance against the two-year-old deportation relief program that they blame for causing the current border crisis by creating the perception that once here, young migrants would be allowed to stay. The new GOP border bill adds $35 million more for the National Guard, reimbursing states for guard deployment. It would increase spending for overwhelmed border agencies, add more immigration judges and detention centers, and alter a 2008 anti-trafficking law. We can apply the theories of utilitarianism and deontology and the perspective of ethical egoism to the above question much in the same way as we did before. Once again the immigrants, but also the smugglers, are acting in their own self-interest. One wants freedom, the other seeks money. Both the illegal immigrants and the smugglers are breaking the law, both in their home countries as well as the United States. By focusing on their own interests, the illegal immigrants forget the bigger picture. Would it not benefit the greater number of people to focus on the root problems in Central America? No one doubts the dangerous conditions in these countries. However, other dangerous conditions face the immigrants on the journey to the United States. Is one danger greater than the other? If these immigrants indeed make it to the United States, most will be returned to their home countries  to be placed in the same conditions, disillusioned from the loss of their hopes and dreams. Only by a concerted effort to improve conditions in their home countries, can the greatest benefit result for the greatest number of people. The issue of immigration is perhaps one of the hottest issues facing our country today. As tens of thousands of illegal immigrants make their way into the U nited States, many moral and ethical issues arise. Do the individual rights of the immigrant to seek a better life, outweigh the negative effect their actions place on their own families as well as the citizens of the United States? Do the immigrants have a right to break laws, both in their home countries, as well as the United States, in order to obtain their dream? Is it the ethical/moral responsibility of the United States to care for the illegal immigrants once they arrive? And lastly, is it morally /ethically correct to send children from one dangerous situation into another one, rather than trying to fix the core issues precipitating their illegal journey to the United States? By applying the theories of utilitarianism and deontology, as well as the perspective of ethical egoism, I have attempted to answer these questions. Utilitarianism stresses the greatest good for the greatest amount of people. In the case of illegal immigration that would seem to be that more effort should be aimed at correcting the core issues in Central America. Deontology stresses evaluating an issue in terms of its accordance with a specified set of rules. Obviously, in the case of illegal immigration, the laws are not being followed. And lastly, ethical egoism argues that acts should be done out of a person’s own self –interest. Clearly, this is what drives the immigrants. But the impact in the long run, both to the immigrants, their families, and the citizens of the United States, may be too big a price to pay. References 1 Exporting Mayhem across the Border. [2014]. Bloomberg Businessweek, [4379], 10. [Permalink]:http://search.ebscohost.com.prox-library.ashford.edu/login.aspx?direct=truedb=bshAN=96077008site=eds-live 2 Grillo, Ioan [2014]. Honduran Children Deported From U.S. Back to World’s ‘Most Violent City. Time.Com, p1-1. 1p. [Permalink]:http://search.ebscohost.com.proxy-library.ashford.edu/login.aspx?direct=truedb=bshAN=97074587site=eds.-live. 3 LaFranchi, H. [2014July]. Border crisis: Kerry asks Central America to help combat ‘false information’. Christian Science Monitor. P.1. [Permalink]: http:// search.ebscohost.com.proxy-library.ashford.edu/login.aspx?direct=truedb=crhAN=96897036site=eds-live 4 Preston, Julia. The New York Times. U.S. looks to tide illegal border crossings-Biden goes to Central America to discourage illegal immigration- deportations of central americans will be accelerated. Accelerated by the Lexington- Herald [Ky.] [June 2014]. [Permalink]: http:// search.ebscohost.com.proxy-library.ashford.edu/login.aspx?direct=truedb=edsnbkAn=14E97D7C018E48F0site=eds-live 5 Schearer, M. [2014]. Obama in Political Bind over Unaccompanied Immigrant Minors. Time. Com, 1.[Permalink]: http:// search.ebscohost.com.proxy-library.ashford.edu/login.aspx?direct=truedb=bshAN=97059415site=eds-li ve 6 Micheal,Shear, W.[2014 July 10]. Obama seeks $4 b for border crisis- United States- Immigration- 150,000 children projected to flee Central America. The Sydney Morning Herald [Australia]. P 17. [Permalink]: http:// search.ebscohost.com.proxy-library.ashford.edu/login.aspx?direct=truedb=edsnbAN=14EF984EBA4C6788site=eds-live 7 E. Edurado Castillo and Christopher Sherman of the Associated Press. Migration spotlights Mexican ‘coyote’ smugglers retrieved from The Las Cruces Sun – News [2014 July 22]. 8 Christopher Sherman and Will Weissert of the Associated Press. Gov. Rick Perry will send National Guard to border. Retrieved from The Las Cruces Sun –News [2014 July 22]. 9 Kuhnman, Jim The Associated Press. How a flood of kids upended immigration debate. Retrieved from The Las Cruces Sun –News [2014 July 21]. 10 Anderson, Lindsey The Las Cruces Sun News. Cots, Clothes and Compassion [2014 July21]. 11 The Associated Press. Gov’t arrests 192 for smu ggling. Retrieved from The Las Cruces Sun –News [2014 July 23]. 12 Werner, Erica The Associated Press. Hose Oks border crisis bill. Retrieved from The Las Cruces Sun-News [2014 August 2].

UNIX vs. NT :: essays research papers

UNIX VS NT To build a good and stable network is extremely difficult. It takes a team of very knowledgeable engineers to put together a system that will provide the best service and will forfill the need for the companies users and clients. There are many issues that have to be resolved and many choices have to be made. The toughest choices IT managers have to make, are what will be the best server platform for their environment. Many questions must be answered. Which server software offers complete functionality, with easy installation and management? Which one provides the highest value for the cost? What kind of support and performance can be expected from this system? And most important of all is what is more secure? In this paper, Microsoft Windows NT Server is compared to UNIX, in the large commercial environment. The main focus of the comparison is on the areas of, reliability, compatibility, administration performance and security. Which system is worth the money? What can you expect from Windows NT Server out of the box and from UNIX out of the box? NT can communicate with many different types of computers. So can UNIX. NT can secure sensitive data and keep unauthorized users off the network. So can UNIX. Essentially, both operating systems meet the minimum requirements for operating systems functioning in a networked environment. Put briefly, UNIX can do anything that NT can do and more. Being over 25 years old, the UNIX design has been crystallized out further than any other operating system on a large scale. NT is fairly new and some say it is a cheap rip off of UNIX. But it is not cheap at all. To purchase an NT server with 50 Client Access Licenses , one will spend $4,859.00. Not so bad. But it gets much more costly than this. This price is just for software, but everyone knows to build a network you need a lot more than this. E-mail has become an indispensable tool for communication. It is rapidly becoming the most popular form of communication. With Windows NT, you will have to buy a separate software package in order to set up an e-mail server. Many NT-based companies use Microsoft Exchange as they ¡Ã‚ ¦re mailing service. It is a nice tool, but an expensive solution with not such great success in the enterprise environment. Microsoft Exchange Server Enterprise Edition with 25 Client Access Licenses costs $3,549.

Juice Marketing

2010 Horlborn Consumers Ltd 6/14/2010 MARKETING PLAN OF V6 VEGETABLE JUICE Champion like a thrive Prepared for, Mr. Sajeeb Saha Course instructor Department of Agribusiness and Marketing Sher-e-Bangla Agricultural University Sher-e-Bangla Nagor, Dhaka-1207 Prepared BY, 1. Md. Rashedul Haque07-2398 2. Md. Sharifur Rahman07-2326 3. Md. Wahidul Islam08-2776 4. Sayeda Razia Islam Nabila07-2470 5. Mahbubur Rahman08-3077 6. Md. Shahidul Islam08-2766 7. Md. Faisal Kabir Khan08-2778 8. Habiba Begum08-2684 LETTER OF TRANSMITTAL To Mr. Sajeeb Saha Lecturer Department of Agribusiness and marketingSubject: Submission of marketing plan Dear Sir This is our marketing plan of â€Å"V6 vegetable juice† which is launched by Horlborn Consumers Ltd. In the time of preparing this plan we had to face some problem about marketing and sales. But we try to apply our marketing knowledge as much as we learn. We prepare this marketing plan on the basis of our own knowledge and also on the collected info rmation from different sources. If any type of mistake you notify please suggest us. Sincerely yours, Md. Rashedul Haque07-2398 Md. Sharifur Rahman07-2326 Md. Wahidul Islam08-2776 Sayeda Razia Islam Nabila07-2470Mahbubur Rahman08-3077 Md. Shahidul Islam08-2766 Md. Faisal Kabir Khan08-2778 Habiba Begum08-2684 Table of Content: SerialNo. | Description| Page number| 01| Executive Summary| 7| 02| Company Summary| 8| | 2. 1| Location | 8| | 2. 2| Size and capacity| 9| 03| Product and Service overview | 9| | 3. 1| Categories of product| 10| | 3. 2| Raw-materials of product| 11-12| | 3. 5| Nutrition | 13| 04| Strategic plan | 13| | 4. 1| Vision | 13| | 4. 2| Mission| 14| | 4. 3| Goals| 14| | 4. 3. 1| Financial Goals| 14| | 4. 3. 2| Non-financial Goals| 14| 05| Situation Analysis| 15| | 5. 1 | Marketing Summary | 15| | 5. 1. 1| Market Demographics| 15| | | 5. 1. 2| Psychographics| 16| | | 5. 1. 3| Market Needs| 16| | | 5. 1. 4| Consumer Insight| 16| | | 5. 1. 5| Market Trends| 17-18| | | 5. 1. 6| Market Growth| 18| | 5. 2| STP Analysis| 18| | | 5. 2. 1| Market Segmentation| 18| | | 5. 2. 2| Target Market| 18| | | 5. 2. 3| Positioning | 19| | 5. 3| SWOT Analysis | 19| | | 5. 3. 1| Strength| 19| | | 5. 3. 2| weakness| 19| | | 5. 3. 3| Opportunities | 19| | | 5. 3. 4| Threats | 20| | 5. 4| Competition Analysis| 20| | | 5. 4. 1| Competitor Strength| 20| | | 5. 4. 2| Competitor Weakness| 21| | | 5. 4. | Points of Difference| 21| | 5. 5| Competitive Advantage | 21| | 5. 6| Key to Success | 21| | 5. 7| Critical Issue | 22| 06| Strategic Marketing Analysis | 22| | 6. 1| Marketing Objectives | 22| | 6. 2| Strategies | 22| | 6. 3| Marketing mix| 23| | | 6. 3. 1| Product strategies | 23| | | 6. 3. 2| Pricing Strategies| 23-24| | | 6. 3. 3| Distribution pattern| 24| | | 6. 3. 4| Advertising & Promotion| 25| | | 6. 3. 5| Customer Service| 25| | 6. 4| Marketing Research| 26| 07| Financial planning| 27| | 7. 1| Financial Overview| 27| | 7. 2| Sales Forecast | 28| | 7. 3| Revenue For ecast| 29| | 7. | Expense Forecast| 30| | 7. 5| Profit Margin| 31| | 7. 6| Break-even Analysis | 32| 08| Controls | 33| | 8. 1| Implementation | 33| | 8. 2| Marketing Organization| 34| | 8. 3| Contingency Planning | 34| 01 Executive Summary: A concrete marketing plan is one of the major tools of a marketer to be successful in his business. As a student of Agricultural Marketing we were assigned to make a marketing plan. For this purpose we selected â€Å"V6 vegetable juice† as our product and made a marketing plan of this product. Horlborn Consumers Ltd serves both the consumer market, as well as local restaurants.We will succeed in developing a profitable business through the use of our two competitive advantages, quality and flexibility. The local farmers of vegetable cannot produce enough products to satiate local demand and also other beverage company can’t able to satisfy the consumer through their product. We see this market opportunity and are prepared to seize it. Our mission is to provide the highest-quality vegetable Juice. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers.We have first formed a company then as per requirement we have given description of the business and current market situation. We have provides these details based on our own knowledge and collected information from different sources. Then we have discussed about our strategic plan, market summary, market trends and market growth. We did SWOT analysis, STP analysis, Competition analysis and also our competitive advantage. We also provide marketing strategy, pricing strategy, and also distribution channel. We mentioned our local and advertising and promotional activities.Then we included our financial plan and also our implementation plan. 02 Company Summaries: * Legal Name: Harlborn Consumers Ltd. â„ ¢ * Trade name: Harlborn Consumers Ltd. â„ ¢ * Business Address: Factory (Manufacturing Plant): Ishurdi EPZ, Pabna. Head Office: Twin Builders Complex, 52/A Motijhil,Road 13/C, Motijhil, Dhaka. * E-mail : [email  protected] com * Website : www. harlborn. v6. com * Phone : +88013670487 * Fax : 91-3483-244441. Type of Organization : Partnership 2. 1 Location: * Plant Location: We have to select a better manufacturing plant as well as the distribution place.In favoring the environmental factors as considered for the hygienic manufacturing plant as further the Ishurdi EPZ which area is much free from the violence of political disturbance & other hindering factor. * Central office: our target distribution place is Dhaka division with other renowned districts of the noteworthy division of Bangladesh. So, our central official position is situated at the twin builder’s complex at Motijhil. In other districts our own distributor sends our products through low cost with our great transportation facility. 2. 2 Size & capacity: Establishing the manufacturing plant the size of capacity is a great factor to run the whole processing plant. Size & capacity should be effective for proper working. * In total we need 5600 square feet to move freely. * A small portion of that place will be used as a controller office. * Warehouse free space to store & preserve the raw materials. * Central office space is about 4000 square feet. 3. 0 Product and Service overview: Product and service overview includes categories of product, raw-materials of product and also the nutritional value of the V6 vegetable Juice. . 1 CATEGORIES OF PRODUCT: There are six season in Bangladesh. Among them winter is the most vital season for huge production of green vegetables. We select winter vegetables for our juice production. So our target product is winter vegetable juice. We divided our product into three types on the basis of their weight and size. 1 liter500ml200ml 3. 2 Raw Materials of Product: Vegetables are an essential part of any healthy diet. Vegetables provide nutrients, such as potassium, magnesium and vitamins A, C and E that are vital for overall health and maintenance of your body.That’s why we select following vegetables. Tomato: Tomato provides powerful, natural antioxidants. The antioxidant Lycopene is found naturally in tomatoes, and helps protect against cell damage. Cabbage: It helps to round out your diet with other vitamins, minerals and natural antioxidant Carrots: Delivers vitamin A (alpha- and beta-carotene) to help maintain vision and a healthy immune system Lettuce: One cup of iceberg lettuce has only 10 calories! Spinach: Supply huge amount of vitamin A E K C & with calcium energy and iron Swamp cabbage:It gives us vital amount of vitamin A & C with high amount of protein calcium and iron 3. 3 Nutrition: Example nutrition information for V6 Vegetable Juice: Nutrition Data| Servings per package: 1| Serving size: 250 ml| | Average qty per serving| Average qty per 100 g| Energy| 165 kJ (40 cal)| 66 kJ (16 cal)| Protein| 2. 4 g| 1. 0 g| Fat| | | – Total| Nil| Nil| – Saturated| Nil| Nil| Carbohydrate| | | – Total| 6. 3 g| 2. 5 g| – Sugars| 6. 3 g| 2. 5 g| Sodium| 660 mg| 263 mg| Vitamin A| 325  µg (40%) ^| 130  µg| Vitamin C| 52 mg (130%) ^| 21 mg| 04 Strategic Plans:The new marketing plan has developed its strategies by focusing on the vision, mission, goals as well as its core competency. 4. 1 Vision: We envision a marketing system that quickly and efficiently moves wholesome, affordable agricultural products from the farm to the consumer. Our target customer, they can take the nutrition of the vegetable. Our product must be diversified as the consumer need. We have to create our market demand and grow awareness among the people. At first we have to capture our local market within two years and we will start to export our product within five years. 4. 2 Mission:Our mission is to provide the highest-quality vegetable Juice. We exi st to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers. We also focus on the following missions, * Hygienic food * Finest quality of our product * Keeping the affordable price * Provide best customer service * Provide energetic and nutritious food 4. 3 Goals: We divided our goals into two part, financial goals and Non-financial goals. 4. 3. 1 Financial goals: 1. Realize a 5% increase in gross profit margins through efficiency gains every year.Reduce the transportation costs associated with product delivery by 10% by the end of the first year. 2. We will address break-even analysis, sales forecasts, expenses forecasts, and how those link to the marketing strategy. 4. 3. 2 Non-financial goals: 1. Maintain positive, steady growth each month. 2. Experience an increase in new customers who are turned into long-term customers. 3. Generate brand equity at the Farmer's Market as wel l as within the commercial restaurant industry market. 4. Awareness regarding services offered, develop the customer base, and work toward building customer loyalty. . To enter into new market. 05 Situation Analyses: V6 vegetable juice is a start-up business. The vegetables have been well received and marketing is now critical to its continued success and future profitability. Harlborn offers a wide range of high quality vegetable juice. The basic market need is high quality vegetables with flexibility of production for both the consumer and commercial market. 5. 1 Market Summary: We possesses good information about the market and knows a great deal about the common attributes of our most prized and loyal customers.We will leverage this information to better understand who is served, their specific needs, and how we can better communicate with them. 5. 1. 1 Market Demographics: The profile for our customer consists of the following geographic, demographic, psychographics and behavio r factors. Individual’s demographics: * Singles and families. * Children’s * Sick people * Ages 25-50, this segment makes up 53% of the market according to the Chamber of Commerce. * Have attended college or graduate school. * Are cognizant about their health * Female aged 30-52 * Tend to eat out at least once a week. Behavior Factors: Are willing to pay a premium for higher quality, tastier vegetable juice. * There is value attributed to the more attractive beverage of vegetable juice. * Enjoy a high-quality juice without the mess of making it themselves. 5. 1. 2 Psychographics: * Moderate involvement with product purchase, seeking information about health benefits and nutritional facts of V6 products * Well educated, hard working and active females with a desire to provide a healthy lifestyle for themselves and their family * Time poor people, struggling to manage theirs and their families active lives who seek an easy solution to roviding nutritional beverages as an alternative to soft drinks * Females who take both an emotional and rational approach to buying their families food * Prone to moderate levels of emotional attachment with brands * Eager to seek out the most consistently nutritious beverage products 5. 1. 3 Market Needs: We provide individuals and restaurants with high-quality vegetable juice. We seek to fulfill the following benefits that are important to their customers. Selection: A wide choice of different vegetables with the flexibility to change crops midseason. * Competitive Needs: Sugary soft drinks are low in nutritional value to recover this there needs a healthy and long lasting energy drinks. * Customer service: The patron will be impressed with the level of attention that they receive. * Competitive pricing: All products will be priced competitive to true substitutes. 5. 1. 4 Consumer Insight:The consumer insights are listed from most important to least important for the target audience The need for a healthy alternati ve to soft drinks * Sugary soft drinks are low in nutritional value * Over indulgence of soft drinks leads to poor eating habits * Needs a variety of beverage choices * Needs a way to gain healthy long lasting energy * Have fast paced lives and do not have time to make healthy meals everydayPassionate about their and their family’s health and well being * Genuinely concerned about the overall health of their families * V6’s high volumes of vitamins and antioxidants contribute to healthy family members * Provides a solution to the worry of what to feed to themselves and their children with little post purchase regret * Want to maximize on opportunities to save time and effort by purchasing a quality product * Highly likely to put their families needs in front of their own * Needs to feel good about their dietary decisions and give them a sense of empowerment * Peer pressure forcing them to have the perfect healthy family 5. 1. 5 Market Trends: The market for vegetable j uice has exploded within the last few years. Explanations for this trend are, * Market supply: The increase of supply has reinforced the demand.Within the last few years many farms that were producing grains have moved to production of vegetables because of the increased margins and market demand. * Health consciousness: Now a day’s Bangladeshi’s have become more health conscious and vegetable have supported this goal as juice are inherently healthy and a vegetable mix juice is far tastier than the others juice. * Presentation/appearance: Presentation as an element of the culinary experience has taken on more value as juice has become more creative over the last several years. 5. 1. 6 Market Growth: We are learning to appreciate the more sophisticated taste of this health food. Therefore taste and health consciousness is what is driving this demand. This demand can be seen by the increase of juice offerings by finer restaurants.Lastly, presentation is becoming a variab le in gauging the quality of a product, and a mix for vegetables as juice is very aesthetically pleasing. 5. 2 STP Analysis: The following STP analysis consists of market segmentation, target market and positioning. 5. 2. 1 Market Segmentation: We have segmented our customer into three groups. * Individual consumers * Restaurants and * Hospitals 5. 2. 2 Target Market: * Children * Sick people * Active adult female * School, College, and Universities students * Old aged people * Time poor people 5. 2. 3 Positioning: V6 juice helps to maintain good health, when time is short, which create a value in consumers mind about this product and motivate rheumy to buy frequently. Horlborn will position itself as: * Flexible. * High-quality producer. Professional. * Reliable 5. 3 SWOT Analysis: The following SWOT analysis captures key strengths and weaknesses within the company and describes the threats facing Horlborn Consumers Ltd for marketing V6 vegetable juice. 5. 3. 1 Strengths: * Availab ility of seasonal vegetables throughout the year. * Flexibility in meeting vegetable needs. * Flexibility in meeting restaurant's needs. * High-quality product offerings that exceed competitor’s offerings of price, quality, and service. * Higher than industry margins due to production efficiencies. 5. 3. 2 Weakness: * V6 Vegetable juice lacks brand equity. * A limited marketing budget to develop brand awareness. The decreased degree of flexibility when near full production. 5. 3. 3 Opportunities: * Growing market with a significant percentage of the target market still not aware that vegetable juice exists. * The ability to develop long-term commercial contracts which should lower costs associated with production. * Children prefer juice than others meal. 5. 3. 4 Threats: * An out of state, already established competitor that has decided to make customer service and flexibility their selling point. * A health scare that questions the safety of V6 vegetable juice. * Poor weath er which will affects the market of V6 vegetable juice. * Customers are very much habitual to take vegetables as green. 5. Competition Analysis: Though V6 vegetable juice is a new product in the market but there are some similar products also. Basically the beverages, fruit juices and vegetable products are the major competitors. The competitors are divided in two – Direct Competitors: Beverages and fruit industries, like- Pepsi, coca cola, PRAN juice, ACMI juice, Frutika etc. Indirect Competitors: Raw vegetable markets, vegetable by products (biscuits, soups, snacks), some healthy drinks like Boost, Flavored milk etc. 5. 4. 1 Competitors Strength: 1. Established brands- the competitors have established brand like Coca-Cola, Pran. etc. But we the new comer. 2.Product supply- the competitor’s product supply is very larger than our product. 3. Price- the products are similar price like us. 5. 4. 2 Competitors Weakness: 1. Quick, tasty and healthy alternative to soft drin ks and colas. 2. Diet V6 juice has high levels of vitamin A & C, at the requirements of consumer’s daily values. 3. General consciousness among the consumers of bad effect of soft drinks. 4. Soft drinks can be high in sugar which can be a main deterrent for consumers. 5. 4. 3 Points of Difference: The point of difference that makes this vegetable juice than the others are- * New idea- Vegetable juice concept is first in Bangladesh in the juice industry. Different experience & knowledge- The customers will have the distinctive feelings & experiences that they will not get although other drinks exists in market. * Strong distribution channel- As this product has strong channel distribution channel, the consumer get it at every retail shop. 5. 5 Competitive Advantage: Our competitive advantage is really a superior one; 1. 100% vegetable juice. 2. High contents of vitamin A & C. 3. Low levels of sodium. 4. Less fat & calories than other drinks. 5. Tasty & healthy. 5. 6 Key to Suc cess: Exceed the customer's expectations. Additionally, Harlborn consumers Ltd will: * Generate repeat business Increase the transactions amount per customer. * Increase the number of restaurant accounts. * Increase variety of juice. 5. 7 Critical Issue: Harlborn consumers Ltd is still in the speculative stage as a V6 juice producer. Its critical issues are to continue to take a modest fiscal approach; expand at a reasonable rate, not for the sake of expansion in itself, but because it is economically wise to; and continue to build brand awareness to lower future marketing costs. 6 Strategic Marketing Analyses: Strategic marketing analysis includes marketing objectives, marketing strategies, marketing mix, and market research of V6 vegetable juice. 6. 1 Marketing Objectives:The objectives of all integrated marketing communications will be to: * Inspire consumers to view V6 in a new more vibrant light * Empower the female target audience about their dietary decisions * Showcase the n utritional benefits and great taste of all V6 products * Establish a connection between V6 and healthy active lifestyles 6. 2 Strategies: The single objective is to position vegetable juice as THE finest producer of vegetable in Bangladesh, commanding a majority of the market share within five years. The marketing strategy will seek to first create customer awareness regarding services offered, develop the customer base, and work toward building customer loyalty. We seek to communicate the message that we are the finest producer of high-end vegetable as JUICE. This message will be communicated through a variety of methods. The first method will be advertisements.Some of the advertisements will be co-branding with the Farmer's Market. Other advertisements will be solely Harlborn advertisements. The ads will be placed in both the local newspaper as well as the local art/entertainment paper. The message will also be communicated to the different hospital through networking with owners and managers. We will also communicate our message through informal gatherings and networking with consumers and hospital owners. 6. 3 Marketing mix V6 Vegetable Juice marketing mix is comprised of the following approaches to product, price, distribution, advertising and promotion, and customer service. 6. 3. 1 Product strategies:Basically at the beginning we are producing only vegetable juice made through winter vegetable. Afterwards we will produce juice made through summer, year-round vegetable, souses etc. Since our product fulfills both vegetable needs and beverage needs it will be competing with both green vegetables and beverage drinks. 6. 3. 2 Pricing Strategies: Pricing strategies are most important stage in marketing mix. As we are going to launch a new product in the market, we do not have any idea whether the price would be accepted or not by the customers. If we select extensively high price, customers will not buy and volume of sales will be very low. On the other hand setting lower price will not cover our costs.So we have to consider the following things in selecting price. * Acceptance of product: As our product faces competition against both green vegetables and beverage drinks, price of our product should be accepted by customers. Our product fulfills both vegetable needs and beverage needs. For this extra utility we will charge higher price than our competitors. * Maintaining market share: If our product is accepted by customers in near future, more competitors will enter in the market. So our price should be such that can protect our market share in the competition period. Moreover we will need to lower the price to hold the market share at the time of competition. * Earning profit:As a business our main objectives is to earn profit. So we should not set any price that will not cover the cost of the product. After covering the cost we set a profit margin for our pricing. After analyzing all of this we select Market-oriented pricing that is setting a price based upon analysis and research compiled from the targeted market and also with the cost. 6. 3. 3 Distribution Strategies: In generally there are different types of marketing distribution system. Consumers are able to buy the products from different market place. All these distribution strategies are consists of producer, wholesaler, retailer, and finally to the consumer.There are mainly four types of marketing distribution channel: 1. Conventional Marketing channel 2. Vertical marketing channel 3. Horizontal Marketing channel 4. Hybrid Marketing channel We select the conventional marketing channel to distribute our product. Our juice will be distributed by the specified distributor which will be selected by the company. The selected distributor will supply the juice product to the wholesaler and also to the retailer and the consumer will collect the product from the retailers. There are three types of distribution strategies: 1. Selective distribution 2. Intensive distribution 3. Exclusive distribution We choose the intensive distribution for our product.We will supply our product all over the country on the basis of our product demand so that the consumer can get the product easily. 6. 3. 4 Advertising and promotion: A mixture of advertisements and networking will be used to increase visibility for V6 vegetable juice. In first we will be focused on introducing the product. The advertisement will be done on different media e. g. television, newspaper and billboard to make people aware of the product. Promotional activity: We make promotional activities for our product in different school, college, hospital, and restaurant. * Advertising themes will be changed with time and promotional activity will be carried out to generate the consumer. * In different occasion we ill open special sales center where attractive point of purchase display would be arranged to create positive image in consumer’s mind. * We will provide different incentiv e to our distributor. * Sometimes we will offer free sampling for the mass sale of product. 6. 3. 5 Customer service: Obsessive customer service is the mantra. Horlborn consumers Ltd philosophy is whatever needs to be done to make the customer happy must occur, even at the expense of short-term profits. In the long term, this investment will pay off with a fiercely loyal customer. 6. 4 Marketing Research: During the initial phase of the marketing plan development, several focus groups were held to gain insight into prospective customers.These focus groups provided helpful insight into the decision making processes. An additional source of dynamic market research is a feedback mechanism based on a suggestion card system. The suggestion card has several statements that customers are asked to rate in terms of a given scale. There are also several open ended questions that allow the customer to freely offer constructive criticism or praise. The â€Å"V6 vegetable juice† will work hard to implement reasonable suggestions in order to improve their service offerings, as well as show its commitment to the customer that their suggestions are valued. The last source of market research is competitive analysis.The Horlborn consumers will send people to local competitors to gain information about their product offerings. Financial Overview: As we start our business in the year of 2011, we can’t expect a huge sales as well as huge profits. But our market research says that there is a good potentiality of this unique featured product. We project our sales will be keep rising next’s year. More ever promotion and advertising will help in increasing sales. At the very first of our business our mission should be emphasis on promotional activities and recognizing the product at every level. Now we are showing our five year projected plan. Description | 2011| 2012| 2013| 2014| 2015|Total Revenue| (200000*22)+(80000*38)+(100000*68)=14240000| (310000*22)+(150000 *38)+(200000*68)=26120000| (460000*22)+(250000*38)+(310000*68)=40700000| (750000*22)+(500000*38)+(600000*68)=76300000| (850000*22)+(650000*38)+(750000*68)=94400000| Variable Cost ( Raw-materials, marketing, advertising, Promotion) | (200000*16)+(80000*30)+(100000*56)=11200000| (310000*16)+(150000*30)+(200000*56)=20660000| (460000*16)+(250000*30)+(310000*56)=32220000| (750000*16)+(500000*30)+(600000*56)=60600000| (850000*16)+(650000*30)+(750000*56)=75100000| Fixed Cost ( Land, Factory, Office, Storage) | 5000000| 5000000| 5000000| 5000000| 5000000| Total Cost| 16200000| 25660000| 37220000| 65600000| 80100000| Profit Margin| -1960000| 460000| 3480000| 10700000| 14300000| Sales Forecast: The first three months of first year will be used to set up the processing and manufacturing plant for the production of V6 vegetables juice. There will not be sales activity until the processing plant has established.From month four there will be a steady increase in sales. Fig: Sales Forecast Revenue Forecast: As in the third month our product sales started and its will be increasing day by day our revenue also will be increased potentially. This growing revenue is shown by the following graph. Fig: Revenue Forecast Expense Forecast: Marketing expenses are budgeted to analysis the year-wise expense of Horlborn Consumers Ltd. The projected expenses for five years are shown by the following graph. Fig: Expense forecast Profit Margin: The progresses of Horlborn Consumers Ltd are measured by analysis the yearly profit. These are shown by the following graph.Fig: Profit Margin Break even Analysis: The Break-even Analysis indicates 25890000tk will be needed in yearly revenue to reach the breakeven point. 8. 0 Controls: The purpose of V6 vegetable juice marketing plan is to serve as a guide for the organization. The following areas will be monitored to gauge performance: * Revenue: annually * Expenses: annually * Repeat business. * Customer satisfaction. 8. 1 Implementation: The follo wing milestones identify the key marketing programs. It is important to accomplish each one on time and on budget. As successful entrepreneur we must fix the detailed action plan with when we are going to perform that.There are some primary activities (planning, permeation from Government) that we assume we have already performed. 8. 2 Company Organogram: CEO DIRECTOR Chief HR Chief Finance Chief marketing Chief IT GM IT & Planning GM Finance & Accounts GM HR Operation GM Product & Service GM HR Training GM Corporate GM Sales & Distribution GM IT & Operation 8. 3 Contingency Planning: Difficulties and risks: * Problems generating visibility. * An already established competitor that chooses to compete on quality and flexibility. * Poor weather which could hamper crop yields. Worst case risks may include: * Determining that the business cannot support itself on an ongoing basis. * Having to liquidate equipment to cover liabilities.